What was the driving force and inspiration behind the birth of Aurezzi?
We were inspired by the worlds of beauty, design, and wellness, where aesthetics and efficacy go hand in hand. With Aurezzi, we wanted to bring that same mindset to oral health — creating products that feel luxurious, look beautiful on the shelf, and genuinely motivate better, more consistent habits. It’s about transforming the ordinary into something intentional, stylish, and sustainable.
What is hydroxyapatite in the formulas and how does it compare to fluoride in rebuilding enamel?
While fluoride creates an acid-resistant fluorapatite layer to the enamel, HAp rebuilds the natural enamel, protecting your teeth. HAp is the same mineral that makes up about 97% of tooth enamel and 70% of dentin and therefore helps remineralize enamel, reduce sensitivity, and protect against decay.
What role do 24K gold particles play in your formulations and our oral health?
Gold is an exciting component in oral care. It offers natural antibacterial and anti-inflammatory benefits, helping to reduce harmful bacteria and soothe irritated gums. It's also biocompatible and may support tissue healing—making it both safe and effective.
How can we support oral health while maintaining the natural microbiome balance?
Aurezzi supports oral health by using ingredients that clean effectively without disrupting the mouth’s natural balance. Instead of harsh antibacterial agents, we use gentle surfactants and targeted ingredients like hydroxyapatite to protect enamel, and lauryl glucoside and cocamidopropyl betaine which provide cleansing action without being overly harsh.
What is the stylish and functional design choices of the products?
Our toothbrush is designed with both style and performance in mind. It features 5,000 high-quality bristles for maximum cleaning efficacy and long-lasting durability. The ergonomic handle enhances grip and control, while the precisely angled head makes it easier to reach behind your back teeth for a thorough clean.
How does Aurezzi hope to actually motivate better dental habits?
At Aurezzi, we believe that building better dental habits starts with transforming oral care into something people genuinely look forward to. That’s why we’ve combined high-performance design with a sense of everyday luxury. By making oral care products that are both effective and beautiful, we shift the perception of brushing and rinsing from a routine chore into a rewarding self-care ritual.